You may, or may not have heard, but this week we launched our first social reader app for Facebook.

The app, which draws in content from ABC Science, comes from a desire to share our content in a more ‘social’ way, and could be followed by more apps using the best content from other areas, if the audience likes it (excuse the pun).

In a post on the new ABC Corporate blog, Innovation’s Senior Networks Producer Andrew Blackshire (@skillmcgill) discusses why we have taken the ‘softly, softly’ approach to frictionless sharing, and hints at where we might take things next.

Check out the social reader and send us a tweet, and let us know what you think.